• Mission / History
• The Team
• Partners

Mission

Lorenzo Lamas Cycles is an international lifestyle brand that promotes the freedom of the ride, the art of custom motorcycles and the spirit of community service through charitable events that benefit America's Armed Forces.

History

Lorenzo Lamas built his first chopper in 1979, long before his starring role on the international hit television series, Renegade. He's been a passionate rider and motorcycle enthusiast for more than 30 years.

In 2007, Lorenzo and television producer, Chad Greulach, met on a set in Nashville and shared their love of the ride back home in Los Angeles. By August of 2009, Lorenzo and Chad had recruited world-class builder, Eddie Trotta and set out to deliver a singular riding experience and sense of expression that would exceed all others in the industry.

By November 2010, Lorenzo Cycles had enlisted Ralph Randolph as its 2nd master builder and within its first 2 years, Lorenzo Cycles had established strategic relationships across multiple categories and expanded its brand into Europe, Latin America, India & Asia.