About

As a Founding Partner, Lorenzo is the son of legendary Argentine actor, Fernando Lamas, and actress, Arlene Dahl. Best known as the star of Falcon Crest, Renegade and Bold & The Beautiful, Lorenzo's one true love, secondary to his children, has been motorcycles. Lorenzo holds a black belt in Tae Kwon Do, is a member of the Martial Arts Hall Of Fame and is a commercially-rated pilot of fixed wing and rotary aircraft. Lorenzo has Chaired the Ride For Life, benefiting the World Children's Transplant Fund, and has been a contributor to The Dream Foundation.

As a Founding Partner of Lorenzo Lamas Cycles, Chad is a veteran television producer whose credits include the launch of "American Chopper", "Gene Simmons Family Jewels", "Hardcore Pawn" and "Desert Car Kings". Prior to his career in television, Chad was co-founder of brand consulting firm, The Design People, Inc., developing brand identity and online solutions for International Fortune 1000 companies.

As partner in Lorenzo Lamas Cycles, Bob brings 25 years of senior management experience with Fortune 500 and start-up companies. Bob's areas of expertise include customer service, re-engineering and total quality management for organizations including Merck Pharmaceuticals and Federal Express. Bob is an ex-Green Beret with a passion for teamwork. He's also an excellent chef.

As partner and advisor of Lorenzo Lamas Cycles, Peter met Lorenzo when they were both teenagers at the Admiral Farragut Naval Academy in New Jersey. Peter went on to head the worldwide expansion of Siemens Medical Systems for 14 years and currently serves as VP Global Sales & Marketing Initiatives for the world leader in advanced clinical solutions, comprehensive information systems and services for improved cancer care and management of brain disorders.